Alala is now available for pre-order—secure yours today, with shipping scheduled 3 weeks from your order date; limited units available.

Alala is a delicately designed pleated strapless top that captures timeless elegance with a modern, sculptural touch.

Defined by its soft butterfly inspired detail, it creates a light, almost ethereal silhouette that feels both refined and distinctive. The pleating adds subtle texture and movement, making it an instant statement piece while still remaining effortlessly wearable.

Elegant, feminine, and unforgettable, Alala is designed to be an absolute eye catcher in any setting. Best paired with our Artemis OG pants, it creates a perfectly balanced look that is both structured and fluid, understated yet powerful.

A true showstopper in every sense, Alala is made for moments that deserve to be remembered.

Runs true to size. Our model is 174 cm (5'8) and wears a size XS.

Please note that discounted items are final sale and returns are not possible. Exchanges to a different size of the same item are subject to availability.

 

Size	XS	S	M
Chest	30-32inch 80-86cm	32-34inch 86-92cm	34-36inch 92-98cm
Waist	25-27inch 59-65cm	27-29inch 65-71cm	29-3inch 71-77cm
Hips	32-34inch 85-91cm	34-36inch 91-97cm	37-39inch 97-103cm

UAE: Same day delivery (1pm cut-off time, no delivery on Sundays) International: 3-5 business days Express shipping

For both UAE and international orders, the item(s) must be returned to us within 14 days. Items must be unworn, unwashed, free from dirt, dust, hair, fragrances, foreign odor including smoke, free of makeup stains, with all tags & original packaging. Please also be aware that we cannot refund item(s) if the saftey ribbon has been removed. Does not apply to sale items. For more information please refer to "Shipping & Returns".

Prouldy designed and produced from women for women. Our mission is to create timeless and feminine pieces for every day and show-stopping outfits for a night out. We aim to source and produce locally to establish a sense of sustainability and ensure the highest level of quality, hence we have to decided to base our production to Dubai.